I developed skills in integrated marketing, market research, and cross-functional collaboration. I learned to manage multiple projects, align visuals with brand goals, and deliver high-quality results in a professional, fast-paced environment.
For Q3's KV: "Phủ Xanh Việt Nam - Cùng VINFAST hành động vì Tương Lai Xanh ngay hôm nay" ("Green Cover Vietnam - Together with VINFAST, Act for a Green Future Today"), I collaborated closely with the team to design targeted visuals that highlight VinFast's commitment to sustainability. By incorporating eco-friendly themes and custom Photoshop assets for each scooter, we successfully promoted the E-scooter line, contributing to a 25% increase in deliveries.
For the launch of the Drgn Fly electric bike, I conducted detailed market research focusing on customer insights, behavior, and competitive analysis to understand audience preferences in Vietnam's growing electric vehicle industry. By collaborating with the team to target the right audience, we drove 3,000+ unit sales in the first month of Drgn Fly’s Vietnam launch and generated 7M+ TikTok views within one month by leveraging competitive analysis and audience research to build customer segmentation and insights.
I collaborated with the agency to create engaging content and scripts for TikTok videos and Instagram posts to support the Q3 campaign. By aligning the messaging with our target audience, we effectively boosted visibility and engagement across platforms.
I conceptualized and developed marketing competition briefs for National Economics University students to promote the VinFast E-scooter, driving over 5.9K engagements on Facebook. This initiative effectively boosted brand awareness and engagement among young consumers, further solidifying VinFast's presence in the market.
I developed skills in integrated marketing, market research, and cross-functional collaboration. I learned to manage multiple projects, align visuals with brand goals, and deliver high-quality results in a professional, fast-paced environment.
I led an integrated media and Google Ads campaign that generated over 12K landing page views and achieved a 14% conversion rate within two quarters. This initiative successfully drove measurable results by combining paid advertising with optimized landing experiences, reinforcing the effectiveness of cross-channel marketing.
I developed and executed a content strategy of 200+ branded posts and captions using CapCut, while leveraging PostHog analytics to refine engagement tactics. This effort achieved 60K+ organic social media views, 500+ monthly website clicks, and a 63% returning customer rate, highlighting the impact of data-driven content marketing on audience retention and brand loyalty.
As a Media Specialist, I leveraged my skills in social media strategy, visual design, content creation and data analysis to develop Instagram campaigns promoting global programs, create engaging promotional materials like posters and banners, and analyze metrics to optimize engagement, resulting in increased participation in international events.
I collaborated with the team to develop and implement Instagram campaigns promoting global programs and student activities, utilizing effective communication strategies that led to a 30% increase in followers after the Taste of the World event. Additionally, I contributed to a significant boost in social media engagement, driving a 9K view spike on promotional content and increasing the account’s reach by +84.5%.
I developed a comprehensive social media plan and strategy for International Affairs at Bryant University, including a detailed timeline and content creation framework. This initiative aims to enhance engagement, promote cultural understanding, and build a globally connected community through targeted digital campaigns.
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I designed many posters using Canva and Adobe Photoshop for various international initiatives and events, focusing on enhancing professional development and driving engagement. These materials effectively captured attention and supported event success.
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I used Adobe Fresco and Photoshop to create drawings and support my college, contributing to the design of the "Costume of the Year" event. My work helped bring creative concepts to life and played a key role in the event’s success.
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I utilized CapCut and Adobe Premiere Pro to edit Reels and video content, delivering high-quality videos that enhanced event engagement and audience reach.
As a Videography & Photography Assistant, I utilized my skills in content creation, visual storytelling, and digital media production to document key events for Bryant University's official website through expert photography and filming. I also designed and produced promotional content for platforms like TikTok and YouTube, enhancing engagement and brand visibility.
I assisted the Communication & Marketing team at Bryant University on marketing and branding projects for the official website, contributing to the documentation of key events through expert photography and videography. This helped enhance the university's digital presence and showcased important moments effectively.
